This is a project done as a part of my DIS at SACI for my MFA programme.

Touring Club Italiano is a historic brand that has promoted local travel in Italy and the exchange of cultural ideas through travel. They produce travel guides, itineraries and cycle tours around Italy.

As a part of my DIS (directed independent study) at SACI (Studio Arts College International), I proposed a redesign of their logo and travel guide covers to a more fitting contemporary style.After researching the brand, its history, aims, and the competition; I began by creating a logo inspired by the history and activities they promote and this helped me create the cover illustrations inspired by the places the guides were about.

TCI_book cover 1.jpg
campaign mock up 1.jpg